🎣 Welcome to Fish Tales Customs
At Fish Tales Customs, we don’t just make fishing lures—we create fish-catching confidence.
Fish Different.
Fish Better.
Custom-painted fishing baits built to stand out in the water and give you confidence every time you make a cast.
New baits. Custom colors. Proven patterns. Built one at a time by Fish Tales Customs.
More Than a Paint Job
At Fish Tales Customs, we don't just make fishing lures — we create fish-catching confidence.
Every color we design is built with one goal in mind: help you catch more fish. From bold, high-visibility patterns to realistic forage-matching finishes, our custom colors are created for real-world fishing conditions.
This is custom-built performance.
The Birth of a Fish Tales Custom
See how a bait goes from a blank canvas to a finished Fish Tales Custom.
If the video does not load, open The Birth of a Fish Tales Custom here.
I.C.D.'s I Can't Decide
Can't decide which color to throw? Pick two.
I.C.D.'s let you put one Fish Tales Customs color on Side 1 and another color on Side 2 of select available baits.
The bait images shown in the color selector are used only to show the available Fish Tales Customs colors and paint patterns.
The bait pictured in a color image may not be the bait model you are ordering.
Built for Fishermen Who Want Something Different
New Baits
We use new, out-of-the-package baits for our custom-painted offerings unless a product is specifically listed otherwise.
Custom Colors
Choose from Fish Tales Customs patterns designed to give you something different to put in front of fish.
Made to Order
Your bait is custom painted specifically for your order instead of coming off a mass-production line.
Custom Painting & Repainting
Have a color idea of your own?
Fish Tales Customs also offers repainting and custom design work. Choose one of our existing color patterns or work with us on something unique.
EXPLORE THE SHOPFind Your Next Confidence Bait
Browse Fish Tales Customs colors, custom baits, and the newest products in the shop.
SHOP FISH TALES CUSTOMS